Finding the sweet spot in sugar reductions
Journal Reference: Kristopher O. Keller, Jonne Y. Guyt. EXPRESS: A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category. Journal of Marketing, 2023; 002224292311521 DOI: 10.1177/00222429231152181 Excess sugar consumption is a problem all over the world. It can lead to a number of health issues, including diabetes and cardiovascular … Read more